The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.
- 20+ hours of live instructor-led online classes and 40+ hours of self-paced video
- Get hands-on with 5 industry-specific projects
- Get to know tools like Google Ads, Google Analytics and Conversion Tracking Methodologies
- 126 live demos of Google Ads, Google Analytics and YouTube Advertising tools
- Prepares you for Google Ads and Bing Ads Certification exams
- Get insights on Display Marketing, Remarketing and Content Marketing
- 90 days of flexible access to instructor-led online training classes
What’s the focus of this course?
Pay Per Click (PPC) is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked. Our Advanced Pay Per Click course trains professionals in the fields of PPC and Paid Search. In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history.
Who can become a PPC Specialist?
PPC skills are ideal for those who seek leadership positions in paid marketing. The following roles are best suited to be PPC specialists:
- Marketing managers
- Digital marketing executives
- Marketing and sales professionals
- Management, engineering, business, and communication graduates
- Entrepreneurs and business owners