In this Advanced Web Analytics certification training, you will master the critical elements of the web, social media, mobile, and content analytics to optimize your organization’s ability to make highly informed business decisions. You’ll become an expert at collecting and working with multi-channel data sources, perform quantitative and qualitative searches, and more with this Digital Web Analytics course. Enroll now to become a data wizard and give your company a competitive edge.
What are the course objectives?
Advanced Web Analytics is the science of analysis that focuses on various forms of Internet data. It involves the collection and analysis of data that lead to more informed business decisions and the optimization of an organization’s digital ecosystem and supporting business processes. Web analytics takes data from websites, mobile applications, social media, Internet of Things, or third party sources and combines them with back-office Customer Relationship Management (CRM) and sales systems to improve core business strategies, optimize workflow and maintain a competitive edge.
This Advanced Web Analytics course covers fundamental concepts of analytics and dives deep into web, social, content and mobile analytics, illustrating common analytical scenarios and how to use popular web analytics tools used by marketers across the major industry domains. The course approaches web analytics from both a strategic and practical perspective, showcasing detailed tips and techniques for using Google Web analytics and other platforms and tools. You’ll keep pace with the most important analytics trends and prepare for a career in web and digital analytics.
Who should take this course?
- Online web analytics implementers
- Online web analytics data reporters
- Digital analysts
- Digital marketers
* Shortly after registration, course credentials will be provided via email. For questions, please contact email@example.com.